Free flow of marketing, sales and advertising data
Marketing API integrations connect audience and lead data between website, CRM system, Adwords and Facebook audiences and other systems to gather customer data, maximise retargeting returns, uncover multisource funnels and feed conversion data back to guide bidding and ad placement.
A typical integration connects a CRM system such as Hubspot, SalesForce, Infusionsoft or ActiveCampaign as a primary 'source of truth' contacts database, custom website integrations to manage custom audiences in AdWords API and Facebook Ads API depending on visitor behaviour, and integration with accounting packages such as QuickBooks or Xero to load offline conversions to analytics. Each solution is custom however and can adapt to the vendors a particular business uses.
Intelligent capturing of audiences and automated updating of audience lists in AdWords API, Facebook Ads API and Instagram Ads API.
Crucially, custom audience integrations allow to define granular criteria for determening segments and target them separately.
Personal retargeting to contacts in sales stage, who have been sent a proposal or offer but haven't made a purchase to reengage them and gravitate towards making an order or providing a feedback.
Recognise offline conversions from QuickBooks, Xero and other accounting packages and load them back to Ads APIs, Google Analytics API, MixPanel API.
Send offline conversion data to CPA platforms such as Commission Junction to automate agents' and publishers' payouts.